Elettra Communications

Vancouver PR Agency


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Noise mocks itself (a bit) for Canadian Direct

Eve LazarusJanuary 10, 2012 Marketing Magazine

Michael Milardo, creative director at Noise Digital, was waiting to unveil a presentation to client Canadian Direct Insurance when its chairman walked by and asked why they couldn’t just say the company saved people money instead of wrecking cash with flame throwers, chainsaws and graters (i.e. the concept of the last campaign).

The idea became the basis of three television ads that launched this month in a campaign called “Say yes to savings.”

Read the rest of Marketing magazine's story here.

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