Elettra Communications

Vancouver PR Agency


Smart and resourceful communicators who help you tell your story through media, events, and rich content.

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Filtering by Category: Events

Fly into summer with YVR Take-Off Fridays


Opening day is here for this summer’s YVR Take-Off Fridays. Every Friday from today until August 28, the terminal will come alive with music, entertainment and family-friendly activities.

We stopped by to check things out, and we weren’t disappointed. Today’s event had a DJ, live musicians, caricaturists, balloon artists, mascots, face painting and more. You can enjoy these activities between 9 a.m. – 3 p.m.

Each Friday there will be delicious food samples and great deals from airport shops and restaurants. On select days there will be on-site activities with The Vancouver Aquarium, Science World, and the Vancouver Canadians.

For the aviation buffs, in the Public Observation Area there are interactive displays, quizzes, and behind the scenes videos. Tours are also available to learn about YVR’s history, art, and operations.

We’ll be back soon and hope to see you there too!

Here’s what you need to know:

WHEN:               Every Friday from July 3 to August 28,             9 a.m. – 3 p.m.

WHERE:             Vancouver International Airport, Domestic and International Terminals, Departures – Level 3

COST:                 Free event. Reduced parking rate available for $5 for up to four hours. Parking vouchers available at the Customer Information Counter, International Terminal, Level 3

ONLINE:            Website: www.yvr.ca | Twitter: @yvrairport | Facebook: Vancouver International Airport



The Time of Your Life: Choosing a vibrant, joyful future - Reading Margaret Trudeau’s book


One of the most common pieces of advice I received at the start of my career in public relations was to read - A LOT. Pick up everything and anything and pay attention to tone and voice. Then, continually practice your own writing. With this advice in mind, I picked up Margaret Trudeau’s new book - The Time of Your Life: Choosing a vibrant, joyful future. She will be in Vancouver May 21st to speak at The Kettle Society’sMaking a Difference Luncheon and I thought I would try to better understand her in advance of the event.

Given the intended audience of the book is women over 50, and I am in my early twenties, I was surprised how often I could relate to Trudeau’s words. The following are three of my favourite ideas from the book: 

1) “The cognitive unconscious cannot tell the difference between a physical threat and a threat to the ego.” Ever notice that whether we are hurt physically or mentally we exhibit the same symptoms? We become short of breath, our heart rate elevates, and we become nauseated. Next time your ego is taking a hit, try and keep your rational brain in control by remembering how your brain is deciphering this ‘threat.’

2) “Leave aging gracefully to out grandmothers, it’s time to age proactively.” What we do in our young lives affects how we feel as we age. Exercise and nutrition can be used as a preventative practice for disease and injury. Eating right and exercising regularly when you are young is an investment in your body and will help you dramatically as you age.

3) “The term mental health has become synonymous not with health, but with illness.” There is a great deal of sigma that surrounds the issue of brain health. People fear being labeled as mentally ill and this fear often hinders them from seeking help. The fear and stigma can create a bigger barrier to a satisfying life than the illness itself, in many cases. Trudeau will cover this and more mind opening matters during her keynote speech at Kettle’s Making a Difference Luncheon.

After reading Trudeau’s book, I am excited to listen to her speech on May 21st. Want a little inspiration in your life? Join us at the Four Seasons Hotel in Vancouver for insight into Trudeau’s struggle with overcoming a mental illness. Then after the event, have a copy of her latest book signed to take home and enjoy.

For tickets to Kettle’s Making a Difference Luncheon visit: http://www.thekettle.ca/2015-making-a-difference-luncheon/

Another Successful Vancouver Magazine Restaurant Awards


Well, the results are in and we are closing the books on another year of organizing Vancouver magazine’s Restaurant Awards. By now people have likely heard that Ask for Luigi was the event’s big winner with four awards, Hawskworth won Best Upscale, Vikram Vij won Chef of the Year, and Tojo’s and Zest tied (yes tied!) for best Upscale Japanese. This year marked the 13th year that I have organized the event. Vancouver magazine is my longest running client and, my two lovely children aside, this event is my proverbial baby. Every year people tell me it was the ‘best ever’ and I wonder how we are going to make it better still.

I have to say that our team does an awesome job of organizing this event and we are focused on nailing every last detail. But what made Tuesday’s event so memorable were the emotional moments on stage that demonstrate the passion that those in the restaurant industry have for what they do.

We saw Premier Crew award winner Rose Nguyen give an impactful speech saying that it was the “great moment of her life”. We heard the son of the Amay’s House’s owners praising his parents for coming to Canada with $20 and building a successful business. We saw Vikram Vij get overwhelmed as he thanked his grandfather for getting him started in his career. And we were even treated to a spontaneous singing of Happy Birthday by our entire crowd to Bartender of the Year winner, Lauren Mote.

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These are the moments that we can't control, but that we aim for as we plan the event. We pore over the results as soon as they come in from the accountant, agonizing about which awards we are going to present on stage. We ask ourselves which categories saw exciting movement from the previous year. Who will likely be most surprised? Who hasn’t had a chance to shine on stage in recent years?

It’s hard to say exactly what makes one event more successful than another, but moving beyond the tactical details and trying to connect with guests on an emotional level is key.

I would like to thank everyone whose talents contributed to an amazing event. The entire team at Van mag. Mark Philps for his stellar videos (here, here, and here). CBC’s Gloria Macarenko and Stephen Quinn who nailed the tone of the event perfectly. Our amazing host venue, the Sheraton Vancouver Wall Centre. And the guys at PSAV who pulled an all-nighter to set up the event. And last, but not least, the fabulous women that I work with at Elettra. You rock.

Calling all PR Students - Volunteer Opportunity

Event: Vancouver magazine Restaurant Awards Date/Time:  Tuesday, April 21st 10:30am – 6pm

Elettra Communications is looking for student volunteers to assist with Vancouver’s premier restaurant industry event. This opportunity will appeal to students who have an interest in public relations, publishing, marketing, or event management.

Now in its 26th year, the Vancouver magazine’s Restaurant Awards event is the biggest of its kind in North America. Twenty of the city’s top food critics form the judging panel and vote on the best dining experience in more than 40 categories. The event includes a reception and awards show. The annual extravaganza welcomes more than 900 restaurateurs, chefs, sommeliers, suppliers, and food and wine critics.

Elettra Communications is the producer of Vancouver magazine’s Restaurant Awards. Elettra is a public relations firm that specializes in event management, media relations, and marketing consulting. www.elettra.ca


Volunteers will assist with a range of activities including:

  • Event set up
  • Guest check-in
  • Awards presenting/backstage coordination
  • Coat check
  • Event wrap-up 


 Benefit to you:

  • Event coordination experience.
  • Exposure to the behind-the-scenes workings of a large event.
  • Opportunity to build contacts in the PR, marketing, and publishing industries.
  • Lunch will be provided.


How to apply:

If you would like to volunteer for this opportunity, please contact leanne@elettra.ca

In your email please provide a brief introduction of yourself, and include a description of your current course of study, why you are interested in this position, and your contact information.

Boink Day Success


Spring Advertising hosted their annual Boink Day today to raise funds for the Greater Vancouver Food Bank, and people were eager to jump into action.

The Spring Advertising team was there showing off their pogo stick skills and encouraging people to join them in boinking for a good cause.

Despite the typical Rain-couver weather, passersby were happy to join in or donate to help the Food Bank.The team provided music, tips, and of course, pogo sticks to anyone interested in hopping on.


For every boink, Spring donates $0.10 to the Greater Vancouver Food Bank and for those skilled enough to boink long enough, Spring offered treats from Happy Planet and Fatburger.

Included in the great turnout from today were visitors from Vancity Buzz and Breakfast Television. Check out what Vancity Buzz had to say about the event or watch our friends from Breakfast Television give boinking a try!

If you missed out on the boinking festivities today, it isn’t too late to help out. Visit the Boink Day website to donate.


Climb the Urban Grind at Harbour Centre

PR, public relations, company, agency, firm, media, media relations, events, communications, harbour centre, urban grind, fitness, Vancouver One of the most compelling parts about living in Vancouver is the amount of creative ways to get fit, and have fun doing it. Now, every Tuesday in March Harbour Centre is providing another great opportunity to shake up workout routines – the Urban Grind. Climb the stairs to the iconic Harbour Centre Lookout to kick-start a workout routine, get ready for the upcoming hiking season, or simply have fun with friends and colleagues.

Day one was a success, with 139 participants huffing and puffing their way to the top.  As a payoff for their efforts, participants were greeted at the top by a stunning 360 degree aerial view of Vancouver, a refreshing beer, and DJ entertainment. Climbers can customize their workout by completing the route as many times as they like during the workout time.


WHEN: Every Tuesday in March – March 3, 10, 17, 24, and 31 4 pm – 6:30 pm

WHERE: Harbour Centre lobby 555 West Hastings Street

COST: $5 (includes unlimited circuits between 4 pm - 6:30 pm)

Includes one beer and DJ entertainment

Climbers will also receive a $5 Harbour Centre Food Court voucher

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Lessons Learned from My First Event


We are told from a young age to “dot the i’s and cross the t’s”. The practical application for this expression has never been so clear in my mind until working on my first major event as an Account Coordinator.

On Tuesday, January 13, Vancouver International Airport (YVR) held the grand opening for the new A-B Pier Connector. This event unveiled a new space in the Domestic Terminal, including “new gates, an expedited baggage system, seismic upgrades and a bunch of new places for travellers to eat and shop.” The event also the featured the unveiling of a stunning work of art by First Nations artist Marianne Nicolson.

Here is what I learned while working on this event:

1)    Once the event date is set, create an event plan, including detailed budget, timeline, and event details. The more bases you cover leading up to the event, the more prepared you are to ensure the event is a success on the day.

2)    If there are technical requirements, do a run through. You don’t want to be on the other side of the building only to realize your walkie-talkies don’t work during a big unveil. For the YVR event, I watched the project leads test each tech detail before the big day.


3)    It matters how the room is arranged. When planning your layout, think about where you want most of the crowd to be and place something important there, such as food. Also think of where people should be looking; if there is a speaker, don’t use round tables so people have to uncomfortably crane their necks.

4)    Treat a speech as a highlights reel. Ensure speakers know their allocated time frame and give the key points only.

5)    A smile goes a long way. At the end of the day, everyone would rather work with positive people. Treat every challenge as an opportunity to do your best for the client, treat every guest like they are important, and receive feedback and compliments graciously.


One of the most exciting parts of event planning is that you can see your hard work unfold in front of your eyes. You can watch the crowd react, and witness the client’s expressions. It is rewarding work and I look forward to being a part of more events. 

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