WHAT: Winter is nearly over in Vancouver, and Spring Advertising is marking the first day of spring with Boink Day on Wednesday, March 20, 2013. The event is a public pogo bounce challenge that gives Vancouverites a chance to shake off winter cabin fever while benefitting the Greater Vancouver Food Bank Society.
HOW: For each pogo “boink” performed, Spring Advertising will donate $0.10 to the Food Bank. Pogo sticks will be provided on site, or participants can bring their own.
Every $1 donated enables the food bank to purchase $3 of nutritious fresh fruit, vegetables, and eggs. The public can also make a cash or non-perishable food donation on-site.
WHY: Boink Day raises funds for the Greater Vancouver Food Bank Society, and also gives Vancouverites a chance to bounce out of the long, dark, rainy winter and into the spring.
WHERE: Vancouver Art Gallery – Georgia Street side
WHEN: Wednesday, March 20, 7am – 7pm. Rain or shine. Media are welcome to bounce by anytime during the day, but prime boinking time (based on expected pogoing traffic) is expected to be 12pm-1pm.
www.boinkday.com / www.facebook.com/SpringAd / @springad / #boinkday
CONTACT: Cassandra Parsons Elettra Communications 604 738 3870 / (c) 778 866 5620 email@example.com