Campbell River Gets Forestry Proud!

It’s Forestry Proud time again! This year, our Forestry Friendly Communities crew hit the road to throw the Forestry Proud annual event in beautiful Campbell River (seriously, how is it possible that it’s ALWAYS sunny and gorgeous when we’re in CR??).

What is Forestry Proud Day, you ask?

It’s an annual celebration of forestry on Vancouver Island and the South Coast of British Columbia. It was started in 2018 as a way to gather a group together to celebrate pride in forestry. Each year, the event visits a different forestry community and pays homage to the dedicated folks in the sector who work hard to support their families and their communities.  

The event centrepiece is a flag raising with the local Mayor, but we also host a BBQ, and offer fun activities like a photo booth, a prize wheel and quiz, door prize draw, and special displays - this year from Vancouver Island University’s Forestry Program and Sylvan Vale Nursery.

Toques for Tuition is also an important part of the event. It’s a fundraiser we started to help raise money for scholarships for students pursuing forestry education or trades training. Toques are also available for purchase online here, or, if you know a forestry student, they can apply for scholarship here.


Huge thanks the Mayor of Campbell River, Andy Adams, and to his team in the Mayor’s Office.

Hands up to Wei Wai Kum Elder, Sheryl Thompson, for the welcome blessing.

Thanks to our suppliers, 44th Element Films, All in One Party Shop, Island Life Photographics, Four Frames Photoboth, Associated Tire (for the amazing burgers, rather than tires), and Jim at Spirit Square.

Also big shout out to our FFC Ambassador, Mr. Steve Lackey…we could not have done this event without you!

Simone AbtComment
The Best Hike in Downtown Vancouver is Back for its Fifth Year
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Every Tuesday in March, thousands of Vancouverites await their chance to take on the best hike in downtown Vancouver, the Harbour Centre Urban Grind.  

The Urban Grind is a 633-step stair climbing challenge that takes participants to the top of the Vancouver Lookout. At the top, 'Grinders' are rewarded with a stunning view of Vancouver, DJ entertainment, and a refreshing Steamworks beer. Additionally, every participant received a $5 Food Court voucher to redeem at any of the Food Court vendors downstairs. 

On the last night, participants are invited to pick up a chip-timer and set a personal record or compete for the fastest time. Outstandingly, the fastest male and female completed the circuit in under four and a half minutes and won the grand prize of two tickets for the Sea to Sky Gondola in Squamish, BC. 

Anyone who used the hashtag #urbangrindyvr on social media had a chance to win some weekly prizes.

Check out Harbour Centre’s new Urban Grind Instagram page @urbangrindyvr and watch this year’s event video here:

We love working with Harbour Centre and the Vancouver Lookout on this annual event. It’s one you don’t want to miss!

Victoria GiddingsComment
Helping One Another: Tsleil-Waututh Nation Annual Report

Elettra had the honour of working with Tsleil-Waututh Nation on the Nation’s most recent annual report. The theme of the report was the legacy of Leonard George, late Chief of the Nation and inspiration to countless people locally, nationally, and internationally.

Elettra provided project management, copywriting and design services. Our Art Director, Lisa Edward, conceived of the stunning timeline that graces the cover and inside front leaf. We are very proud of this work!

Simone AbtComment
GWL Realty Advisors Breaks Ground on the First New Rental Tower on Robson Street

Today we helped GWL Realty Advisors mark the groundbreaking of 1500 Robson with an industry and media event. Winter outdoor events are always a fun challenge. Many thanks to our tenting (and heater) supplier and to our special guests, pups Hazel and Trink! Here’s the key news:

The 128-unit building will bring much needed rental housing to the West End; Groundbreaking ceremony attended by Mayor Kennedy Stewart

GWL Realty Advisors , joined by Mayor Kennedy Stewart, formally broke ground today on a 21-storey market rental tower at 1500 Robson Street. Located at the corner of Robson and Nicola in the West End, the new building will add 128 purpose-built rental units to a neighbourhood experiencing extremely low rental vacancy rates. GWL Realty Advisors is developing the project on behalf of the project owner, the London Life Insurance Company. 

“We are proud to be increasing the supply and diversity of rental housing in the West End of Vancouver,” says Ralf Dost, President, GWL Realty Advisors. “This new development will provide the neighbourhood with desperately needed rental units – especially those suitable for families – in a professionally managed building with great amenities. This project represents the type of community building we want to undertake in the City of Vancouver and for our investment clients”.

In response to the shortage of family-oriented rental housing, a third of the building will be made up of two- and three-bedroom units suitable for families. 

 The Lower Robson neighbourhood has some of the highest land costs in the city and new developments have tended to take the form of luxury condominiums. However, this new building at 1500 Robson breaks with this trend by being a purpose-built market rental tower from an institutional developer that intends to hold and manage the building on a long-term basis. 

By increasing density in a highly walkable neighbourhood like the West End, this development will help reduce car dependency as residents will be able to live, work, shop and play within the downtown peninsula. 

 “Developments like this one at 1500 Robson are adding much-needed supply to the downtown rental market,” says Mayor Kennedy Stewart. “In order to alleviate the housing shortage in our city, we need more of all types of housing – especially purpose-built rental. By incorporating larger units suitable for families into the design, this new tower at 1500 Robson will also help diversify the housing mix in the Lower Robson neighbourhood”.

Simone AbtComment