Two Minutes With: Meetingmax's Kelly Heesterman

Welcome to our ongoing series, “Two Minutes With”. We’re getting to know a little more about the Elettra team, our clients, and our partners/suppliers. Today we chat with Meetingmax's Community & Marketing Manager, Kelly Heesterman.


Alma Mater: BCIT Marketing Communications. And soon to be graduate of The Institute of Holistic Nutrition.

Favourite restaurant or food: Mexican! Salsa and Agave is right around the corner from my office. They were sold out of guacamole today… I was devastated.

Favourite author: Louise Hay, Shawn Achor, Brene Brown

Morning beverage of choice: Green Juice! Today was lemon, ginger, cucumber, dandelion greens, and an apple. Lately I’ve also being starting the day with a glass of water and bentonite clay to flush out toxins. That’s right, I willingly drink dirt…

Favourite spot in Vancouver: Lighthouse Park in West Vancouver.

Favourite font: Calibri, 10.5

Best piece of career advice you have received? That failure is okay. Failure to change however is not okay.

If you didn’t work in marketing, what would you choose to do? Holistic Nutrition or Interior Design.

What are you most proud of in your career? Several of the Meetingmax crew recently went to the SXSW Festival in Austin, TX to exhibit at the Interactive tradeshow and to connect with our client (SXSW). It was pretty surreal to see that our reservation technology was powering such a substantial event. Not to mention the housing team was able to spend time with us in the evenings, something almost unheard of in prior years as they would often have to work late into the evenings. I love knowing that our software can actually enhance our clients’ personal lives by improving processes and giving them the gift of time.

What characteristic do you value most in your work colleagues? A positive attitude.

Why do you choose to live in Vancouver? It’s my hometown.

Natural talent you wish you had: Public speaking

What is something you learned in the last week? Every month our team reads a book together, currently we’re reading Leadership and Self-Deception by the Arbinger Institute. In a nutshell, self-deception occurs when we hold on to a certain belief and then justify our actions to fuel that belief. It brought on a lot of self-reflection and is changing the way I interact in certain situations and relationships. It’s a goodie.

What is your favourite PR campaign (local, national, or international): There’s a lot of cool stuff going on. Here’s a couple that caught my attention:

  • Volkswagon and DDB Russia recently launched a Think Blue campaign which encourages people to recycle their old batteries in exchange for small tokens -
  • Burger King is paying for the wedding of Mr. Burger and Ms. King…. Clever -