Show Your Tenants Some Love
Elettra regularly organizes tenant appreciation events for our commercial property management clients. These events are a great way for property managers to show gratitude to their tenants. These events foster a sense of community and allow tenants to get to know each other.
If you’re considering hosting an event for your tenants, here’s our primer on how to get started.
Choose a theme
A theme is a great way to tie an event together. We love brainstorming and coming up with fun and creative ideas. Event theme will often correspond with a time of year or holiday.
Most recently, we organized an event called Winterfest (Canadian style). Tenants were invited to enjoy classic Canadian treats, including Cabane a Sucre (maple sugar rolled on ice), Beaver Tails, and hot chocolate. Oh, and I must not forget the Canadian-themed photo booth and props!
It will depend on your budget, but seasonally is optimal. An event is a fun way to launch into or say goodbye to a season.
It sounds expensive
We’ve worked with a wide range of budgets. It’s really up to the client on how big or small they want to go. Tenant appreciation events might seem like a big out-of-pocket expense in the short-term but maintaining good tenant relationships are important in the long-term.
Occasionally bring the event to your tenants
Sometimes it’s nice to surprise tenants in their office. One way to do this is to get a mobile coffee cart and visit each office with freshly baked pastries and hot coffee? Or keep it even simpler and deliver a basket of goodies to each office. Tenants will appreciate even the smallest acts of kindness.
Don’t forget to let everyone know
It’s really important to start promoting your event a couple weeks in advance. With the event theme in mind, create an eye-catching collateral design. Next, develop posters, invitations, and digital graphics for email, TV and elevator screens, touchscreen directories, etc. Try and communicate your event at every touchpoint possible.