Excited to share that starting this week, we have a fresh face at the Elettra offices - we're pleased to introduce you to our new intern, Leanne Kedrosky. Leanne is completing her final year as a Marketing Communications student at BCIT and wishes to use her passion and skills to pursue a career in public relations.  In her spare time, Leanne is a professional horseback rider and has an avid interest in painting and outdoor fitness.

Welcome to the Elettra team Leanne!

A hearty congratulations to Cassandra Parsons, who has been recently promoted to Account Manager at Elettra. Cassandra officially joined Elettra in August 2012 as Account Executive (with previous stints as an intern in 2010). The promotion recognizes Cassandra's hard work and stellar achievement in media relations and event production over the past year.

Volunteer Opportunity – Event Coordination Event: Vancouver Magazine Restaurant Awards

Date/Time: Monday, April 22nd 10:30am – 6pm (required) Sunday, April 21st 2pm – 5pm (if available)

Elettra Communications is looking for student volunteers to assist with Vancouver’s premier restaurant industry event. This opportunity will appeal to students who have an interest in public relations, publishing, marketing, or event management.  

Now in its 24th year, Vancouver Magazine’s Restaurant Awards event is the biggest of its kind in North America. Twenty of the city’s top food critics form the judging panel and vote on the best dining experience in more than 40 categories. The event itself includes a reception and awards show. The annual extravaganza welcomes more than 800 restaurateurs, chefs, sommeliers, suppliers, and food and wine critics.

Elettra Communications is the producer of Vancouver magazine’s Restaurant Awards. Elettra is a public relations firm that specializes in event management, media relations, and marketing consulting. For more information visit www.elettra.ca

Duties: Volunteers will assist with a range of activities including: • Event set up • Gift bag assembly and distribution • Guest check-in • Awards presenting/backstage coordination • Coat check

Benefit to you: • Event coordination experience. • Exposure to the behind-the-scenes workings of a large event. • Opportunity to build contacts in the PR, marketing, and publishing industries. • Lunch will be provided.

Dress code: All black. No jeans; no running shoes/sneakers.

How to apply: If you would like to volunteer for this opportunity, please contact cassandra@elettra.ca

In your email please provide a brief introduction of yourself, and include a description of your current course of study and your contact information.

Elettra Communications has an immediate opening for a public relations consultant with experience in media relations, issues management, and event management. Responsibilities:

• Act as day-to-day contact for clients.
• Participate in the development of PR strategies.
• Handle tactical execution of PR strategies from start to finish.
• Develop a variety of communications tools, including news releases, fact sheets, media statements, bios, articles, web copy, speeches, and client correspondence.
• Create targeted media lists – local and national.
• Develop effective pitches and successfully generate media coverage for clients.
• Handle incoming media inquiries.
• Develop social media strategies, assist clients with implementation.
• Develop messaging and provide guidance and coaching to spokespeople.
• Develop issues management strategies and key messages.
• Monitor coverage in traditional and social media, and develop project recaps.
• Provide event management support, as required.

Requirements:

• Bachelor’s degree in Communications, Business, Marketing, Public Relations, or English.
• Minimum three years experience in a media relations-intensive position.
• Experience in PR account management.
• Proven track record of success garnering media coverage.
• Strong competency in social media strategy, content development, and monitoring.
• Experience with issues and crisis management in a communications environment.
• Experience providing coaching to company spokespeople.
• Exceptional writing abilities.
• Exceptional media literacy.
• Flexible with hours and able to respond to media inquiries / attend events outside the 9-5, Monday-Friday workweek.
• Previous experience in a PR agency setting will be considered an asset.

Applicants are asked to send their cover letter and resume to info@elettra.ca. We wish to thank all applicants for their interest. However, only those invited for an interview will be contacted.

It was one heck of a busy summer at Elettra Communications. So busy, in fact, that we're only now announcing some exciting news - the addition of Cassandra Parsons as Account Executive on our team. We first met Cassandra back in 2010 when she interned for us. Cassandra knocked our socks off way back then, and we've been keeping our fingers crossed that some day we could welcome her back to our team.

Since her time at Elettra in 2010, Cassandra returned to school to complete a Certificate in Public Relations from Simon Fraser University, worked with Citizen Relations Cossette, and worked in corporate communications and investor relations for several Vancouver-based TSX-V listed companies.

Cassandra also holds Bachelor of Arts from the University of Victoria, and a Certificate in Entertainment and Events Marketing from New York University.

We're so thrilled that Cassandra is back, and can't to wait for all our clients to meet her!