Spot the Footie at Harbour Centre

Spot the Footie, PR, Public Relations, Vancouver, Harbour Centre, Social Media, TwitterElettra Communications is working with Saint Bernadine Mission Communications to showcase Harbour Centre’s variety of retailers through soccer with a social media contest called “Spot the Footie”. As part of its “Spot the Footie” contest, Harbour Centre is offering a chance to win a grand prize of a pair of 5-pack Whitecaps FC tickets.  Each day from June 12 to July 16, 2014 there will be a Whitecaps soccer ball placed at a different Harbour Centre retailer.   @Harbour_Centre will tweet a daily clue describing the location of the footie.

In order to participate, individuals need to take a photo of the Whitecaps Footie in its newest location and share the photo on Twitter and/or Instagram.  To keep track of the submissions, participants are asked to include #HarbourCentre and #Footie, and are required to follow @Harbour_Centre on Twitter.  Every participant can enter once a day throughout the contest.  To bring attention to the contest we worked with Vancity Buzz on some separate contesting for their readers and followers.

So far we have seen many submissions, a substantial increase in both Twitter followers and interaction with the @Harbour_Centre account.  This has been the result of strategic hashtag usage, monitoring and consistent engagement from the @Harbour_Centre.

More contest details can be found on Harbour Centre’s website. Look forward to seeing your entry!