WHAT: Winter is nearly over in Vancouver, and Spring Advertising is marking the first day of spring with Boink Day on Wednesday, March 20, 2013. The event is a public pogo bounce challenge that gives Vancouverites a chance to shake off winter cabin fever while benefitting the Greater Vancouver Food Bank Society.
HOW: For each pogo “boink” performed, Spring Advertising will donate $0.10 to the Food Bank. Pogo sticks will be provided on site, or participants can bring their own.
Every $1 donated enables the food bank to purchase $3 of nutritious fresh fruit, vegetables, and eggs. The public can also make a cash or non-perishable food donation on-site.
WHY: Boink Day raises funds for the Greater Vancouver Food Bank Society, and also gives Vancouverites a chance to bounce out of the long, dark, rainy winter and into the spring.
WHERE: Vancouver Art Gallery – Georgia Street side
WHEN: Wednesday, March 20, 7am – 7pm. Rain or shine. Media are welcome to bounce by anytime during the day, but prime boinking time (based on expected pogoing traffic) is expected to be 12pm-1pm.
www.boinkday.com / www.facebook.com/SpringAd / @springad / #boinkday
CONTACT: Cassandra Parsons Elettra Communications 604 738 3870 / (c) 778 866 5620 firstname.lastname@example.org
It's finally here... Boink Day! Citytv's Breakfast Television spent the morning at the Art Gallery with the gang from Spring Advertising.
If you want to do some good for the Food Bank, stop by the Art Gallery today from 7am-7pm and hop on a pogo stick. Spring will donate ten cents for each time you boink.
Thanks to Citytv's Dawn Chubai for her intrepid boinking. I think you'll agree, she has pretty great form!
UPDATE: Here's a video from this morning's broadcast.