Posts tagged media relations
Welcome to Our New Clients

It's been a busy spring at Elettra, and we're delighted to welcome a slate of new clients to our agency:

The Vancouver Regional Construction Association (VRCA) is the voice of the construction industry in the Lower Mainland, representing more than 700 members. We'll be partnering with them on media relations, communications strategy, and content development.

Suquet Interiors is a stunning new Yaletown shop offering original and exclusive furniture and objects for the home. We'll be working with them on a media relations launch and event.

PARC Retirement Living builds and operates premium retirement residences where the focus is on living well. Elettra will provide media training and media relations services to PARC.

Since 1996, JYSK has been offering Canadians "Quality for Less". With a passion for Scandinavian design, they offer furniture and accessories with a sense of sophistication at affordable prices. We're working with JYSK on native advertising.



A big welcome to all. We're looking forward to working with you!

Seeking a PR Star

Position: PR Account Associate

Elettra Communications ( has an immediate opening for dynamic, well-rounded PR Associate. We’re looking for the communications total package – someone with superior writing skills, media relations know-how, and social media savvy. And if you’re an events wizard, that goes a long way, too.

 The position is full-time, permanent.


  • Act as day-to-day contact for clients.
  • Participate in the development of PR strategies.
  • Handle tactical execution of PR campaigns from start to finish.
  • Develop a variety of communications tools and content, including media materials, social media content, articles, web copy, speeches, and client correspondence.
  • Build targeted media lists – local and national.
  • Develop effective pitches and successfully generate media coverage for clients.
  • Handle incoming media inquiries.
  • Develop social media strategies and content.
  • Develop messaging and provide guidance and coaching to spokespeople.
  • Work with senior team members on issues management strategies and develop key messages.
  • Handle event coordination responsibilities for client events.


  • Bachelor’s degree in Communications, Business, Arts, Marketing, or Public Relations.
  • A dynamic, energetic, and enthusiastic personality.
  • Aptitude for BOTH creativity and organization.
  • 1-3 years public relations experience.
  • Exceptional writing skills. You must be a great writer who can develop compelling, sophisticated prose in a variety of styles.
  • Previous media relations experience with a track record of successfully generating media coverage.
  • High level of digital literacy, including facility with all major social media channels. Experience in social media management, content development, and monitoring.
  • Exceptional media literacy and an unwavering thirst for knowledge of current events.
  • A love for, and strong interest in, the city of Vancouver.
  • Flexible with hours and able to respond to media inquiries / attend events outside the 9-5, Monday-Friday work week.
  • Skill in photography, InDesign, and Adobe Illustrator considered and asset.
  • PR agency experience is an asset.

 Applicants are asked to send their cover letter and resume to The posting will remain open until the position is filled.


Happy Holidays One & All
The Elettra team toasting our IABC Silver Lead Award of Excellence for Media Relations.

The Elettra team toasting our IABC Silver Lead Award of Excellence for Media Relations.

Wishing all our clients, suppliers, and friends a jolly holiday season!

Elettra is available over the holidays. If you need to reach us, email us at

And if we don't see you before then, we wish you all the very best for 2016.

Elettra's shiny new website

Welcome to the new Elettra Communications website. We’ve got to say, there’s nothing quite like a fresh start and a new look to put a spring in a PR agency’s step.

Putting together a new website is a great opportunity for a bit of organizational soul searching. It’s as much about honing in on what we do best, as it is getting crystal clear about the kind of work we really want to do. You know, the stuff that makes us excited to come to work every day.

And we think we’ve pretty much nailed it with our Services page. There it is all in one place – the media relations, communications strategy, events, and community relations work that makes us so grateful to be working as communicators.

Of course, launching a new website is the perfect time to make sure your SEO i’s are dotted and t’s are crossed. Thanks to Leanne Kedrosky on our team for supporting that process.

Thanks to Michael Young for the photography of our beloved office space. We think it really makes the website sing.

And thanks to everyone in the office for putting up with weeks of hearing me say “what about this?” and “how about that?” and giving their honest, but ever constructive, feedback.

- Simone Abt