We are excited to welcome our new PR Consultant Sarah Hitchings to the Elettra team this week.

Hailing from New Zealand, Sarah brings extensive PR experience, having worked in the field for more than six years on a diverse client portfolio.

Working for Vancouver Fashion Week as PR and Media Coordinator in April was a natural fit as her first PR role in Canada, after working with New Zealand Fashion Week for several years.   Prior to this, her previous role back home saw her working for one of NZ’s top not-for-profit specialization agencies, working alongside charities, social-change organizations, and top NFP clients. 

Sarah’s career has seen her launch New Zealand’s first Kickstarter campaign, she account managed Deaf Aotearoa’s New Zealand Sign Language Week and Diabetes New Zealand Awareness Weeks, and was appointed Social Media Liaison for the Rise Up Christchurch Global Telethon (after the devastating Christchurch earthquakes in 2011).  She is passionate about niche communities, evolving technologies, social good, awareness weeks, and small business.

Seeking adventure, snow, and the world’s best maple syrup, Sarah packed her bags and moved to Canada in October 2015, and has embraced the Vancouver lifestyle enthusiastically.  When she isn’t reading, you’ll find her writing, biking to yoga at Dude Chilling Park, camping, ice-skating or snowboarding. 

Sarah is excited to get stuck in and achieve great PR for Elettra clients, and we are delighted to have her at the agency.