Posts tagged agency
Welcoming our new PR Consultant Sarah Hitchings

We are excited to welcome our new PR Consultant Sarah Hitchings to the Elettra team this week.

Hailing from New Zealand, Sarah brings extensive PR experience, having worked in the field for more than six years on a diverse client portfolio.

Working for Vancouver Fashion Week as PR and Media Coordinator in April was a natural fit as her first PR role in Canada, after working with New Zealand Fashion Week for several years.   Prior to this, her previous role back home saw her working for one of NZ’s top not-for-profit specialization agencies, working alongside charities, social-change organizations, and top NFP clients. 

Sarah’s career has seen her launch New Zealand’s first Kickstarter campaign, she account managed Deaf Aotearoa’s New Zealand Sign Language Week and Diabetes New Zealand Awareness Weeks, and was appointed Social Media Liaison for the Rise Up Christchurch Global Telethon (after the devastating Christchurch earthquakes in 2011).  She is passionate about niche communities, evolving technologies, social good, awareness weeks, and small business.

Seeking adventure, snow, and the world’s best maple syrup, Sarah packed her bags and moved to Canada in October 2015, and has embraced the Vancouver lifestyle enthusiastically.  When she isn’t reading, you’ll find her writing, biking to yoga at Dude Chilling Park, camping, ice-skating or snowboarding. 

Sarah is excited to get stuck in and achieve great PR for Elettra clients, and we are delighted to have her at the agency.

Welcome to Our New Clients

It's been a busy spring at Elettra, and we're delighted to welcome a slate of new clients to our agency:

The Vancouver Regional Construction Association (VRCA) is the voice of the construction industry in the Lower Mainland, representing more than 700 members. We'll be partnering with them on media relations, communications strategy, and content development.

Suquet Interiors is a stunning new Yaletown shop offering original and exclusive furniture and objects for the home. We'll be working with them on a media relations launch and event.

PARC Retirement Living builds and operates premium retirement residences where the focus is on living well. Elettra will provide media training and media relations services to PARC.

Since 1996, JYSK has been offering Canadians "Quality for Less". With a passion for Scandinavian design, they offer furniture and accessories with a sense of sophistication at affordable prices. We're working with JYSK on native advertising.



A big welcome to all. We're looking forward to working with you!

Seeking a PR Star

Position: PR Account Associate

Elettra Communications ( has an immediate opening for dynamic, well-rounded PR Associate. We’re looking for the communications total package – someone with superior writing skills, media relations know-how, and social media savvy. And if you’re an events wizard, that goes a long way, too.

 The position is full-time, permanent.


  • Act as day-to-day contact for clients.
  • Participate in the development of PR strategies.
  • Handle tactical execution of PR campaigns from start to finish.
  • Develop a variety of communications tools and content, including media materials, social media content, articles, web copy, speeches, and client correspondence.
  • Build targeted media lists – local and national.
  • Develop effective pitches and successfully generate media coverage for clients.
  • Handle incoming media inquiries.
  • Develop social media strategies and content.
  • Develop messaging and provide guidance and coaching to spokespeople.
  • Work with senior team members on issues management strategies and develop key messages.
  • Handle event coordination responsibilities for client events.


  • Bachelor’s degree in Communications, Business, Arts, Marketing, or Public Relations.
  • A dynamic, energetic, and enthusiastic personality.
  • Aptitude for BOTH creativity and organization.
  • 1-3 years public relations experience.
  • Exceptional writing skills. You must be a great writer who can develop compelling, sophisticated prose in a variety of styles.
  • Previous media relations experience with a track record of successfully generating media coverage.
  • High level of digital literacy, including facility with all major social media channels. Experience in social media management, content development, and monitoring.
  • Exceptional media literacy and an unwavering thirst for knowledge of current events.
  • A love for, and strong interest in, the city of Vancouver.
  • Flexible with hours and able to respond to media inquiries / attend events outside the 9-5, Monday-Friday work week.
  • Skill in photography, InDesign, and Adobe Illustrator considered and asset.
  • PR agency experience is an asset.

 Applicants are asked to send their cover letter and resume to The posting will remain open until the position is filled.


What to Consider When Choosing a Gala Venue
BC Aviation Council's Silver Wings Awards at YVR's South Terminal

BC Aviation Council's Silver Wings Awards at YVR's South Terminal

The critical first step in planning a gala is selecting the right venue. To help take anxiety out of venue choice, here are some tips from Elettra’s event team.


Decide whether you prefer a traditional or non- traditional venue

Traditional venues include hotels, conference centres, and restaurants. A non-traditional venue can be anywhere, really – a farmhouse, an airplane hangar, or an outdoor plaza to name just a few. The appeal of non-traditional venues is obvious – they tend to be more interesting, creative, and unexpected than the (often) beige four walls of a hotel ballroom. Start by asking yourself if this element of surprise is important to your organization and your guests.

While the cost of hosting at a hotel or conference centre may seem high at first glance, remember that a non-traditional venue is usually a blank slate. That means you’ll need to consider the cost of bringing every single spoon, glass, and chair to the event site. Not to mention the audio-visual and décor required to make the space come alive and the extra event planning and labour hours required to pull it all together.

But when it comes together…wow, you can truly blow your guests away! Elettra worked with the BC Aviation Council (BCAC) on their Silver Wings Awards. For their 20th anniversary they didn’t want the typical hotel ballroom, so we turned YVR’s South Terminal into a gala awards show venue, complete with staging, AV, and a dinner buffet. It was so worth the time and effort to create something unexpected for BCAC’s guests.


Venue size

A half-full room, no matter its size, suggests that an event is not a success. Before booking your venue, do some serious thinking about how many people will attend. Is your invite list 500? Consider realistically how many people will come at the ticket price point you are setting.

Hotel and conference spaces offer a bit more flexibility on room size as ballrooms often have air walls that can divide up the space. This means you can often make adjustments to your venue footprint once you have a sense of how ticket sales are going. In a pinch you can also use pipe and drape to section off a space, but this isn’t ideal and it’s much better to choose the right size of space in the first place.


Location & accessibility

How easy is your event to get to? The answer to that question has a direct bearing on RSVP numbers. Is your event in the downtown core and starting right after work? Great. Have you chosen a far-flung spot that’s not easy to get to via transit? No problem, but you’ll need to budget for shuttles or taxi vouchers to facilitate guest transport.


Atmosphere & décor

Oftentimes hosts treat décor as a “nice to have,” but it’s every bit as critical to the event’s success as food and drink. A good event manager will insist that this is part of the plan. When choosing your venue, consider what it will take to create the desired atmosphere for your guests. If you choose a beautiful spot like Vancouver Art Gallery’s Rotunda, it might not take much more than a bit of lighting and some florals, but if you choose a windowless ballroom or a warehouse, be prepared to devote some serious budget and effort to creating an atmosphere worthy of your event.


Have an event you need help planning? Contact Gwen or Simone at Elettra Communications. We have a combined 30 years' experience in creating successful events of all shapes and sizes