Central 1 Credit Union today announced the results of a province-wide campaign that challenged young adults to Be Remarkable by helping to distribute $100,000 to local charities. The initiative, led by Central 1 on behalf of British Columbia’s 45 credit unions, used the popular social networking site Facebook as the mechanism to allocate and distribute the funds.
Sixteen regions in BC were each represented by a photo album on the Be Remarkable Facebook page (http://www.facebook.com/beremarkable). Each time a Facebook user tagged themselves or a friend in photos of their community or town, BC’s credit unions donated $1 to a local charity. Thirty-two charities were eligible to receive the funds; each one is focused on issues important to young adults such as sports, culture, education, health, and the environment.
“Social media was a great tool to help us build awareness. Through this campaign we wanted to demonstrate the values that set the credit union system apart from other financial institutions,” said Martin Reed, Director, Marketing & Creative Services, Central 1. “By harnessing a little regional pride online, young people were able to support local causes that are important to them.”
Vancouver Island led the province in the number of tags. The top four regions were:
- Vancouver Island: Victoria READ Society ($7,845) and Vancouver Island School of Arts Society ($7,845);
- Thompson Okanagan: Youth Employment Services (YES) - Okanagan Boys & Girls Clubs ($6,295) and Thompson Rivers University Foundation ($6,295);
- Northern BC: Northern Lights Wildlife Society ($5,150) and University of Northern British Columbia ($5,150);
- Kootenay/Rockies: Friends Of West Kootenay Parks Society ($3,970) and Variety Club Kootenay/Rockies ($3,970).
In late September, several communities in BC declared a state of emergency due to severe flooding. To show support for fellow British Columbians in crisis, two additional disaster relief charities were included in the campaign. As a result, funds were allocated to the Canadian Red Cross BC Floods Response ($8,360) and Salvation Army Mt. Waddington Disaster Relief Fund ($6,450).
Chris Mills, Executive Chef of JOEY Restaurants, was chosen as one of BC's 10 Most Beautiful People by TV Week magazine.
Elettra Communications is currently seeking an intern to assist our team of PR practitioners. This is an ideal position for someone who would like to gain valuable experience working in the field of public relations, and is currently enrolled in, or has recently completed, a Public Relations program or a degree in Communications, Arts or Business. As an intern, you will help with:
- Drafting media releases and other materials;
- Creating media lists;
- Preparing PR campaign recap documents;
- Conducting research;
- Coordinating aspects of events, including working with suppliers and sourcing materials;
- Administrative duties.
The ideal candidate will have:
- Excellent written and verbal communications skills;
- The ability to multi-task;
- A high level of interest in public relations;
- A high level of interest in the media and current events.
Requirements:
- Approximately 24-32 hours per week;
- Minimum 8 week commitment;
- Compensation is via a monthly honorarium.
Please send a cv and cover letter to: info@elettra.ca by Friday, January 7, 2011.
Chris Mills, JOEY Restaurants Executive Chef was in TV Week discussing his foodie plans for the Holidays.
This past Sunday, the North Shore News ran a great article on the Books for BC Babies program and why it's so important to the early development of children. Read the full story here. by Layne Christensen
Christmas came early for A.B. Dixon Elementary of Richmond on November 16 when they were drawn from a waitlist of schools towin the last spot on the YVR School Program,
Love ordering duck in a restaurant, but have no clue what to do with it in your own kitchen? JOEY Executive Chef, Chris Mills, shows us how it's done in Vancouver Magazine's Weekend Fix.
I think I know what I'll be serving my guests during the holiday season!
In November's Enroute magazine, Sandhill's Master Winemaker, Howard Soon, discusses the wine genomics study at UBC's Wine Research Centre. Read the full article here.