Part of the excitement of working in PR is all the different types of events we plan. For example, last Thursday we helped BCAA show their valued Members how rewarding membership can be – by giving away free ice cream! We set up a team at the Marble Slab in Langley to surprise and delight BCAA Members with fresh, made-in-house ice cream. All members had to do was show their BCAA card and enjoy. Customers also had the opportunity to take photos with props at our photo wall and listen to QMFM live on location.

If you are a BCAA Member, check out where you can save at over 100,000 partner locations worldwide including hotels, shoes, travel insurance, and more. See at bcaa.com/savings for more details.

Check out these pictures from the event:

Opening day is here for this summer’s YVR Take-Off Fridays. Every Friday from today until August 28, the terminal will come alive with music, entertainment and family-friendly activities.

We stopped by to check things out, and we weren’t disappointed. Today’s event had a DJ, live musicians, caricaturists, balloon artists, mascots, face painting and more. You can enjoy these activities between 9 a.m. – 3 p.m.

Each Friday there will be delicious food samples and great deals from airport shops and restaurants. On select days there will be on-site activities with The Vancouver Aquarium, Science World, and the Vancouver Canadians.

For the aviation buffs, in the Public Observation Area there are interactive displays, quizzes, and behind the scenes videos. Tours are also available to learn about YVR’s history, art, and operations.

We’ll be back soon and hope to see you there too!

Here’s what you need to know:

WHEN:               Every Friday from July 3 to August 28,             9 a.m. – 3 p.m.

WHERE:             Vancouver International Airport, Domestic and International Terminals, Departures – Level 3

COST:                 Free event. Reduced parking rate available for $5 for up to four hours. Parking vouchers available at the Customer Information Counter, International Terminal, Level 3

ONLINE:            Website: www.yvr.ca | Twitter: @yvrairport | Facebook: Vancouver International Airport

#YVRTakeOffFridays

Two months ago I began my internship at Elettra. I’ve somehow time warped into my last week, because it feels like yesterday was my first day. That being said, I’ve been fortunate to accomplish a lot in eight weeks. Between helping out with events, drafting communication tools, creating social media content and putting together media kits, it’s been an exciting time. For the sake of being short and sweet, I won’t recap everything I’ve experienced here. Instead, I’ll share the top three lessons I’ve learned.

Lesson 1: Know your industry Completing PR school in Toronto, I was curious about how Vancouver would compare. If I’ve learned one thing, it’s that practical skills are only as valuable as your knowledge of the industry. Being a good writer means nothing if you don’t know who to pitch to, or how to address your audience.

At Elettra I spent plenty of time familiarizing myself with the Vancouver media landscape – studying local newspapers and blogs, scanning for coverage, and composing media lists.

Lesson 2: Be detail-oriented I was lucky to experience the Pacific Centre Make an Entrance fashion show from planning stages to event day. I quickly learned how important attention to detail is, as we examined every angle of the event – from what to do if it rained, to what kind of skirting to use on the runway.

Simone warned me, be ready for anything. If you can imagine it, it can happen. Behind the scenes, the ladies of Elettra were prepared for any possible situation. This meticulous mindset resulted in a successful and memorable event.

Jenny

Lesson 3: Think creatively Throughout my internship I also worked on creating social media content for Harbour Centre. In agency you’re forced to think creatively, as each client has a unique set of needs. The challenge here was crafting content that’s appealing for their audience, while remaining relevant to current news and events. Generating ongoing, original content encouraged me to explore new methods of thought.

Team brainstorm sessions certainly help with the creative process. Thankfully I was able to listen and contribute to quite a few during my internship. The fantastic part about Elettra is their collaborative environment, which breeds excitement and innovation within the team.

So that about sums it up. It’s hard to list only three takeaways, because I’ve learned countless things during my internship. I owe a huge thank you to the ladies of Elettra for offering me their knowledge, insight and support. As for me, onto the next chapter of my PR story!

You can reach Jenny on LinkedIn here.

For the past couple of months, Elettra Communications has been working with the Industry Council for Aboriginal Business on planning and preparation for the launch of its new communications program. Today the first piece of that communications program was unveiled - a brand new website. The Industry Council for Aboriginal Business is BC's go-to organization for connecting industry and the Aboriginal business community. ICAB works to foster a vibrant BC economy where Aboriginal and non-Aboriginal people work together and form meaningful business partnerships.

It's been a pleasure working on this website partnership with ICAB's Executive Director, Lana Eagle, as well as Brett and Nicole from the Suite Apps team who did the design.

Take a peek at the new site!

Welcome to our ongoing series, “Two Minutes With”. We’re getting to know a little more about the Elettra team, our clients, and our partners/suppliers. Today we chat with Meetingmax's Community & Marketing Manager, Kelly Heesterman.

​Alma Mater: BCIT Marketing Communications. And soon to be graduate of The Institute of Holistic Nutrition.

Favourite restaurant or food: Mexican! Salsa and Agave is right around the corner from my office. They were sold out of guacamole today… I was devastated.

Favourite author: Louise Hay, Shawn Achor, Brene Brown

Morning beverage of choice: Green Juice! Today was lemon, ginger, cucumber, dandelion greens, and an apple. Lately I’ve also being starting the day with a glass of water and bentonite clay to flush out toxins. That’s right, I willingly drink dirt…

Favourite spot in Vancouver: Lighthouse Park in West Vancouver.

Favourite font: Calibri, 10.5

Best piece of career advice you have received? That failure is okay. Failure to change however is not okay.

If you didn’t work in marketing, what would you choose to do? Holistic Nutrition or Interior Design.

What are you most proud of in your career? Several of the Meetingmax crew recently went to the SXSW Festival in Austin, TX to exhibit at the Interactive tradeshow and to connect with our client (SXSW). It was pretty surreal to see that our reservation technology was powering such a substantial event. Not to mention the housing team was able to spend time with us in the evenings, something almost unheard of in prior years as they would often have to work late into the evenings. I love knowing that our software can actually enhance our clients’ personal lives by improving processes and giving them the gift of time.

What characteristic do you value most in your work colleagues? A positive attitude.

Why do you choose to live in Vancouver? It’s my hometown.

Natural talent you wish you had: Public speaking

What is something you learned in the last week? Every month our team reads a book together, currently we’re reading Leadership and Self-Deception by the Arbinger Institute. In a nutshell, self-deception occurs when we hold on to a certain belief and then justify our actions to fuel that belief. It brought on a lot of self-reflection and is changing the way I interact in certain situations and relationships. It’s a goodie.

What is your favourite PR campaign (local, national, or international): There’s a lot of cool stuff going on. Here’s a couple that caught my attention:

• Volkswagon and DDB Russia recently launched a Think Blue campaign which encourages people to recycle their old batteries in exchange for small tokens - http://www.psfk.com/2015/04/volkswagen-vending-machine-batteries-money-think-blue-campaign.html
• Burger King is paying for the wedding of Mr. Burger and Ms. King…. Clever - http://www.theglobeandmail.com/news/world/burger-king-to-pay-for-wedding-of-mr-burger-and-ms-king-in-illinois/article23826308/

Earlier this week, Pacific Centre officially open its new retail expansion. New shops include Ted Baker, Kate Spade, TUMI, Weekend MaxMara, Hugo BOSS, and Vancouver's first AllSaints. More retailers will be opening later this summer and into the fall.

To celebrate the opening, Pacific Centre charged Elettra Communications with planning and executing an outdoor fashion event on Granville Street. Thirty stunning models walked our open-air catwalk and 300 ft red carpet, showing gorgeous looks from Pacific Centre's newest shops.

Here are some pics of Elettra's event set up and the fashion show. Enjoy!

This is the fourth post in our ongoing series, “Two Minutes With”. We’re getting to know a little more about the Elettra team, our clients, and our partners/suppliers. Today we chat with Elettra Managing Partner, Gwen Hardy.

Alma Mater:  UVic

Favourite restaurant or food: For dinner, Chambar. Specifically the Moules Congolaise. Possibly the only dish I have ordered there but it’s hard to deviate when you know you love something. For lunch, whenever I have time to walk a few extra blocks, I head to India Abroad on Hornby. Their vegetarian dishes are full of flavour, their naan is fresh, and they have a side salad with an inexplicably spicy yogurt sauce that just works. Heaven.

Morning beverage of choice: Typhoo tea to ease me into the day, followed by black coffee at work.

Favourite spot in Vancouver: On the water in Howe Sound.

Oxford comma: Yay or nay? Yay. The infographic featuring strippers, JFK, and Stalin pretty much sums it up for me. (Do a Google image search. You’ll get it.)

Best piece of career advice you have received? Contribute. In every meeting, on every conference call, and in every interaction make sure that you add value to the conversation.

What are you most proud of in your career? Striking out on our own and starting Elettra.

Why do you choose to live in Vancouver? The water. I love visiting other places, but I feel claustrophobic when I can’t get to a beach or get on a boat. Makes the mortgage payments worth it. Almost.

Which news story were you most captivated by in the past year? I would have to say the ongoing Federal election campaign. Unlike with a snap election call, fixed election dates mean that the electorate gets to take a good, long look at their candidates. Hopefully this will result in more substantive discussions around the issues.

Where would we typically find you on the weekend and what would you be doing? Chasing after my kids, aged two and four.

What is something you learned in the last week? That oysters boost your serotonin levels. Margaret Trudeau was the keynote speaker at the Kettle Society’s Making a Difference luncheon last week. She shared her personal story and talked about how important diet is in maintaining mental health.

A university degree is part of our identity in the working world, and often stands as common ground to make a new connection. Even years after the degree hangs on the wall, our network of peers continues to grow.

UBC has a strong penchant for alumni relations and believes in supporting the lifelong community you join when becoming a UBC student. Their new complex, the Robert H. Lee Alumni Centre was born to facilitate relationships of likeminded students and alumni.

The centre, located at the corner of University Boulevard and East mall in the Vancouver Campus, is home to classrooms, social spaces, a lounge library and café. Its other main function, a selling point for those who aren’t Thunderbirds, is as a conference and events venue.

The 41,700 square foot facility can house anything from corporate meetings to fundraisers and weddings. The smallest space, ideal for meetings or web-conferences, is an intimate size of 350 square feet. For those looking to host a larger-scale event, parties of up to 400 can fit inside the reception-style space.

Although built in the spirit of alumni relations, the complex was designed to accommodate all types of events. Its diverse selection of spaces boasts advanced technology for audio, video, telecommunication services, digital signage and web-conferencing.

To ease the process of event preparation, the centre provides front-of-house staff to support planning. In-house kitchen and catering staff are also available.

Check out this article from Meetings Canada for more info!

One of the most common pieces of advice I received at the start of my career in public relations was to read - A LOT. Pick up everything and anything and pay attention to tone and voice. Then, continually practice your own writing. With this advice in mind, I picked up Margaret Trudeau’s new book - The Time of Your Life: Choosing a vibrant, joyful future. She will be in Vancouver May 21st to speak at The Kettle Society’sMaking a Difference Luncheon and I thought I would try to better understand her in advance of the event.

Given the intended audience of the book is women over 50, and I am in my early twenties, I was surprised how often I could relate to Trudeau’s words. The following are three of my favourite ideas from the book: 

1) “The cognitive unconscious cannot tell the difference between a physical threat and a threat to the ego.” Ever notice that whether we are hurt physically or mentally we exhibit the same symptoms? We become short of breath, our heart rate elevates, and we become nauseated. Next time your ego is taking a hit, try and keep your rational brain in control by remembering how your brain is deciphering this ‘threat.’

2) “Leave aging gracefully to out grandmothers, it’s time to age proactively.” What we do in our young lives affects how we feel as we age. Exercise and nutrition can be used as a preventative practice for disease and injury. Eating right and exercising regularly when you are young is an investment in your body and will help you dramatically as you age.

3) “The term mental health has become synonymous not with health, but with illness.” There is a great deal of sigma that surrounds the issue of brain health. People fear being labeled as mentally ill and this fear often hinders them from seeking help. The fear and stigma can create a bigger barrier to a satisfying life than the illness itself, in many cases. Trudeau will cover this and more mind opening matters during her keynote speech at Kettle’s Making a Difference Luncheon.

After reading Trudeau’s book, I am excited to listen to her speech on May 21st. Want a little inspiration in your life? Join us at the Four Seasons Hotel in Vancouver for insight into Trudeau’s struggle with overcoming a mental illness. Then after the event, have a copy of her latest book signed to take home and enjoy.

For tickets to Kettle’s Making a Difference Luncheon visit: http://www.thekettle.ca/2015-making-a-difference-luncheon/

Elettra Communications is excited to welcome our new intern, Jenny McKenzie, to the team! Jenny recently earned her post-graduate degree in public relations from Humber College. Prior to Humber, she received her bachelor’s honours degree in communications from Brock University.

While at Brock, Jenny completed a communications internship at Best Buy Canada Ltd. This position sparked her interest in PR, and encouraged her to pursue a career in it. Since then, Jenny has dedicated her time to building relevant knowledge and skills, inside and outside the classroom. 

In her spare time, Jenny is an avid sports fan and music buff. During her undergraduate degree, she was a committed member of the varsity volleyball team. Jenny has sought ways to pair these interests with PR, and her volunteer experiences range from sports PR to music conferences. Another passion of hers is travel, which led her to backpack across Australia in 2013.

Originally from B.C., Jenny is excited to return to her roots in Vancouver. She is always seeking new challenges, and loves the diversity of PR. After dedicating many years to education, she is eager to see how her skills transfer from the classroom to the workplace.

Welcome to the team Jenny!

This is the third post in our ongoing series, “Two Minutes With”. We’re getting to know a little more about the Elettra team, our clients, and our partners/suppliers. Today we chat with Jenna Anderson, who has been on the Elettra team since September 2014 as a Tour Guide at Vancouver International Airport. Jenna is now moving into a Community Relations Coop position at YVR. Best of luck in your new position, Jenna!

Favourite quote: “Life shrinks or expands in proportion to one’s courage” - Anais Nin

Favourite place to visit: New Zealand. It has gorgeous scenery, lovely people, and amazing activities like canyoning!

Favourite author: George R. R. Martin, he created a captivatingly detailed universe in A Song of Ice and Fire and I cannot wait for him to finish the Winds of Winter.

Morning beverage of choice: First, orange pekoe tea then an hour later a cup of coffee.

Best piece of career advice you have received? Take initiative, triple check all of your work, and always arrive 15 minutes early.

Why do you choose to live in Vancouver? Where else can you hit the slopes, go hiking, go to the beach, and then get some of the best sushi all in one day.

Natural talent you wish you had: The ability to gracefully walk in high heels.

At a time when headlines often herald the closing of large retail outlets, it’s refreshing to hear about a local company that is doing well and investing in new stores and an enhanced customer experience. Trail Appliances BC is one such company! The retailer has just opened a 22,000 square foot state-of-the-art showroom in Richmond’s home improvement hub at Sweden Way, just off Bridgeport Road.

Trail’s new showroom offers a must-see shopping experience for appliance hunters and features two functioning demonstration kitchens and 14 inspiration kitchens offering a high-touch experience for customers.

Check out the Vancouver Sun’s article on Trail Appliances and find out why they believe old-school showrooms are still important when appliance shopping!

I can’t believe how quickly time flies. It seems like just yesterday I started my internship here at Elettra Communications, yet somehow I’m already heading into my last week. Working with a range of clients in a variety of industries, I’ve been lucky enough to have some pretty great experiences in my short time here.

On my first day, I was able to help out with Harbour Centre’s Urban Grind. I got to meet thousands of Vancouverites that, through the power of PR, showed up to hike to the top of the Vancouver Lookout to enjoy some music, beers, and great city views. I also got insight into the back end of events like this by tracking the event’s success on a weekly basis and preparing a post-event report for the client. 

In addition to the Urban Grind, I was part of a team that celebrated all of the hardworking employees at YVR, promoting their new employee appreciation program: YVR Stars.

I got to spend a morning handing out coffee, tea, and cookies to YVR employees coming in to work, while telling them about the YVR Stars program.

On top of that, I was solely responsible for organizing the Chefs’ Showcase for this year’s Vancouver magazine Restaurant Awards. What does that mean? It means I got to spend a good portion of my days talking to the top chefs in Vancouver and inviting them to prepare some of their signature dishes to be presented to (and thoroughly enjoyed by) the over 900 guests at this year’s awards. This also means I got to work on a project that was 100% my own, from start to finish. That was a pretty good feeling.

Plus, I got to catch a glimpse of the event itself - a room full of Vancouver’s finest from the restaurant industry coming together to celebrate each other’s successes.

Aside from working on some pretty amazing events, my internship at Elettra has allowed me to put my writing skills to good use. One of the main reasons I’m in PR is because I love to write. Throughout my internship, my bosses recognized this passion and encouraged it by giving me opportunities to write blog posts, client articles, and social media content.

I would also like to acknowledge some of the extra perks of working at a PR agency - the proverbial cherry-on-top of my internship. Working on the Vancouver magazine Restaurant Awards meant I was able to visit some of Vancouver’s top restaurants before the crowds got to them. I also got to hand deliver mail to some pretty great food trucks; needless to say, some delicious lunches were had. Additionally, I was able to attend this year’s Boink Day hosted by Spring Advertising where I learned I could bouce on a pogo stick over 30 times for a good cause!

So there you have it, some first-hand insight into life as an intern. It’s been an incredible experience and I couldn’t have enjoyed it more. Of course, saving the best for last, I would like to thank all the ladies at Elettra for being so supportive and encouraging during my time here. I hope our paths cross again soon.

And now, I’m off to find a job!